The travel marketer’s toolkit is becoming more complex by the minute. Mobile, tablet, social, digital – it can be hard to know where to focus your valuable marketing spend.
Over the last twelve months, the travel industry has witness fundamental changes in the ways in which to engage travel customers. Intelligent travel brands are using key innovations in digital media and mobile technology to inch ahead of their competitors and win new customers.
While tablet adoption rates skyrocket among leisure travellers, more and more customers using mobile devices at every stage of the travel purchasing journey. In fact, mobile bookings increased by 63% between the period 2011-2013.
From multiscreen to multichannel, social media and website design continue to play a vital role in the online travel marketer’s arsenal, but where should the bulk of your marketing budget be spent?
Online Marketing Strategies for Travel: The Americas and Caribbean offers digital travel marketers the opportunity to meet with industry leaders and get up to speed with the newest digital marketing trends.
Facebook, Google, American Airlines, Southwest, Loews, Travelocity, Brand USA, Virgin Atlantic, Starwood, Avianca, and Despegar are just some of the leading travel brands who are speaking at Online Marketing Strategies for Travel 2014 Each will share their tried and tested case studies to help you avoid making costly mistakes.
Aerolatinnews have negotiated a $100 discount for its readers. Book your early bird conference pass and save $300 (available if you book before March 14th). Simply enter ‘Aero100’on the secure online registration page at www.eyefortravel.com/online-marketing or contact EyeforTravel directly on the details below.
Online Marketing Strategies for Travel: The Americas and Caribbean takes place in the Ritz Carlton Coconut Grove, Miami, June 2-3.
EyeforTravel Ltd is a leading global media company specializing in business intelligence for the travel and tourism industry. Founded by Tim Gunstone in 1997, EyeforTravel produces world leading conferences, reports, webinars and news for senior executives of the online travel industry.
With its international focus, its website www.eyefortravel.com is a key information portal for the travel industry, publishing cutting-edge travel news stories from around the globe and a weekly newsletter that cater to the needs and interests of all online travel industry executives.Fuente: www.eyefortravel.com