AEROLÍNEAS

Sweden or Switzerland? Airline to end confusion with "˜Swederland"™ campaign

For many people, Sweden and Switzerland seem almost impossible to tell apart. And on occasion, the two European countries are even merged into the one and same, or "Swederland". Now, a Swiss airline is offering tickets to the mysterious "Swederland" in a bid to teach people the difference.
Ask any Swede, or Swiss person for that matter, if they"™ve ever been subject to people confusing their country with that "other European country with almost the same name", and you"™ll get a lot of nodding heads. Or more common still, people referring to their homeland as "Swederland" "“ some kind of European paradise apparently filled with blondes, chocolate, snow, Volvo cars, cheese, fika breaks and much, much more.

The problem is, it doesn’t exist…

This week, Lufthansa"™s Swiss International Air Lines (SWISS) launched a competition aimed at ending the never-ending mix-up between the two countries, by offering to take 24 winners on a tour through the non-existing "Swederland".

"We decided to put an end to the confusion by sending those in need of clarification to Switzerland, accompanied by a Swedish tour guide, to once and for all explain the differences between the countries," Gabriel Leupold, Senior Director Sales Nordic & Baltic Countries, Lufthansa Group, said of the marketing campaign.

Sweden and Switzerland may share many common points: They are both democracies located in Europe, have a history of neutrality, have great skiing stations and stunning nature. But they also have plenty of differences, including the fact that Swedes don"™t speak Swiss, and one of the two countries is located in Scandinavia, while the other is, well, not…

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