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Aviation Industry

Lufthansa reveals its new Business Class concept

noviembre 28, 2017

Lufthansa has unveiled the concept for its brand-new Business Class, which will be available for the first time in 2020 with the roll-out of the Boeing 777-9. The new seat is the key element connected to the service and comfort level in the cabin, which have been improved even further. It was developed with the goal of facilitating the finest and most peaceful sleep above the clouds. With the new seat, Lufthansa guests will experience beds with a length up to 220 cm (86.6 inches). The comfort and convenience of the seat aids in facilitating a restful sleep, and the construction of the back rest makes it possible for the shoulder to sink in when you are lying on your side. This keeps the spine straight and allows those that sleep on their sides the ability to benefit from an ideal positioning.

The brand-new Business Class seat was developed exclusively for the German premium airline, together with Lufthansa’s customers, to which over 500 guests provided in-depth feedback during the development phases. Privacy and a high level of comfort for sleeping are two of the most important needs of passengers on international routes. With the new Business Class concept, both needs are perfectly addressed.

“The new, ultra-modern Lufthansa Business Class creates a new global benchmark. It offers our passengers a unique travel experience,” said Harry Hohmeister, Member of the Executive Board of Deutsche Lufthansa AG. “We have consistently and continuously refined our range of premium products for our guests and modernized Lufthansa. Our focus is and has always been on the wishes of our customers and their specific needs. We want to provide them with the perfect travel experience. The new Business Class showcases the full innovative capacity of Lufthansa.”

Compared to its predecessors, the Boeing 777-9 has a considerably wider cabin. In the new Business Class, this space is used to significantly increase the comfort level for passengers. For example, all passengers in the new Business Class will have direct access to the aisle. This is made possible by a 1-2-1 and 1-1-1 seat configuration. The new seats also provide customers with an increased amount of personal space, more privacy, as well as generous storage compartments and flat surfaces. Depending on their personal needs, passengers can choose between a variety of spatial configurations. For instance, they can choose to have an extended-length bed or a seat with twice as much desk space. Lufthansa’s new high-end Business Class offers business and leisure travelers an incomparably upscale, healthy and relaxing flight experience.

The new Business Class will also set the industry standard from a technological point-of-view. Due to digital interfaces, all the functions of the seat, as well as the in-flight entertainment system, can be controlled using the passenger’s personal device. Smartphones and tablets can be recharged at the seat using wireless technology. And in the future, anyone who wants to watch movies from the extensive entertainment program will experience the blockbusters on much larger screens, in full HD.

There will already be certain innovations in the existing Business Class this upcoming year that will significantly improve passengers’ comfort level. Mattresses geared to aid in sleep-wellness have been exclusively developed for Lufthansa and will be provided on long, intercontinental flights as of early 2018. Not only will Business Class passengers be offered new, lined blankets, but on request, they will also be provided with sleepwear, which have thus far only been available in First Class.

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Fuente: http://www.lufthansagroup.com/media-relations-north-america

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