EasyJet’s new CEO believes that by maximising its data use and focusing on core areas including holidays, business customers and loyalty it will be able to see more growth.
EasyJet CEO Johan Lundgren has promised that he will create “the most data-driven airline in the world” as the low-cost carrier looks to data to increase revenue, improve customer loyalty and cut costs.
Speaking on an investor call today (15 May), Lundgren said that despite the low-fare airline boasting 36.8 million passengers last quarter – an increase of 8.8% year on year – the company could “do better” when it comes to the customer experience and retaining customers. He added that “data will be key to driving efficiency”, and as part of that journey EasyJet will be rethinking its approach to loyalty.
He explained: “Loyal regular customers create the most value and at the moment only 46% of our customers fly with us more than once a year, which creates a great opportunity.”
Although Lundgren didn’t reveal exact details of how EasyJet is rethinking loyalty, he hinted at big plans pointing out that “Amazon Prime has rewritten the rules of loyalty”…Fuente: https://www.marketingweek.com/2018/05/15/easyjet-ceo-data-driven-airline/