Industria Aeronáutica

Digital reading above the clouds- Lufthansa has a wide selection


A huge selection of magazines and newspapers, available at any time and never out of print – Lufthansa is switching over to e-journals for its reading selection for passengers. Whether it be sport, news, cars, or even travel, celebrity gossip, music or food – the range of themes covered by the magazines and newspapers on offer is wide. Currently there are more than 250 digital titles available, including a large number dedicated to children, with a choice of 18 different languages, and they can even be accessed by Lufthansa passengers up to three days before their date of travel. There are plans to extend the selection even further in the future.

Downloading the digital reading material works very simple. All you have to do is go to lh.com/eJournals via the Lufthansa app, enter your name and either your booking¬ code or ticket number. Passengers can select their favorite titles, download them and then save them on their own electron¬ic device. The reading material chosen is then available to them as a PDF file, even after the flight for an unlimited period of time.

Depending on which booking class the passengers are in, anything between one and twenty digital magazines/newspapers can be selected per flight, in a period starting from up to three days before the flight and running up until to the end of the journey. If they wish, they can also download further digital newspapers or newspapers on top of this for a fee.

By switching over to digital reading material, Lufthansa is able to provide a better service to its passengers through the considerably wider spectrum of magazines and newspapers, offering many more genres and language options. A contribution is also made towards protecting the environment; the e-journals are more sustainable, as no paper or printing ink needs to be used and logistics services are not required for their distribution. The reduction in printed reading ¬materials also means less weight on board and thus also helps to reduce kerosene consumption.

In the Lufthansa lounges and in the First Class sections on long haul flights, the usual printed reading¬ material will still be provided. Printed versions of the magazines in the Business Class section on inter-continen¬tal¬¬ flights will also still be available. In addition, at Lufthansa’s Frankfurt and Munich hubs, as well as in Berlin, Stuttgart, Hamburg and Düsseldorf airports, newspapers will be offered to all Lufthansa passengers from one of several central distribution points.

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Fuente: http://www.lh.com/

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