Ancillary revenue is a multi-billion dollar industry and an important airline revenue enhancer that is allowing carriers to boost airline profits in today"™s softer yield and reduced profitability environment.
A well-crafted and executed ancillary revenue strategy can enhance profitability and overall customer travel experience through offering value-added products and services to which targeted passengers might positively respond. In addition, ancillary revenues have opened the doors to industry modernization by incorporating a number of merchandising and retailing tactics, including how best to promote a product; going beyond the traditional purpose of trip segmentation to a target marketing level; detailed customer analytics; lifetime customer revenue stream analyses; building customer preference databases, among others.
Learn how to craft and optimize an ancillary revenue program within your organization with "˜IATA Ancillary Revenue Strategies course"™ to be taught by industry expert and international consultant René Armas Maes, that will be held at IATA Training Center in Miami, United States, during November 6 to 9, 2017.
"In this course, participants will be able to understand how to build and maximize ancillary revenue sales with a multi-channel digital strategy that includes airline websites and apps, passenger profiling and purchase history, in-flight entertainment systems, GDS-based segmented ancillary offering, social media, mobile booking engine, geo-location, artificial intelligence, Facebook chatbot, WeChat, airport beacons technology, third-party mega search platforms, and predictive analytics, among others.
Moreover, learn how to expand ancillary revenue sales through a product and service offering from pre-trip orders, un-bundling solutions, re-bundling strategies, in-flight shopping to trip and destination related services that will enhance revenues, increase productivity, and overall profitability and ROIC" commented René Armas Maes.
Besides and upon completing this course you will be able to:
Understand 40+ different types of ancillary revenues and how they change revenue streams
Channel distribution and top and bottom line impact
Identify the system requirements including, revenue management and pricing
Family and branded fares approach to ancillary revenues
Re-bundling strategy to maximize revenues
Targeted upsell strategies
Multi-purpose ancillary revenue push notification strategies
Passenger touchpoint ancillary revenue strategies
Multi-business model and brand strategies
For more information please enter this link:
http://www.iata.org/training/courses/Pages/ancillary-revenue-strategies-talg82.aspx
