Avianca LifeMiles, the renowned loyalty program of Avianca Airlines, is thrilled to announce its win for Best Customer Service at the prestigious Frequent Traveler Awards 2024. Voted on by over 3.4 million frequent travelers, this award recognizes excellence in loyalty programs in three regions of the world. The award ceremony took place on September 18 at the Hotel Chicago Downtown, Autograph Collection, where LifeMiles was recognized for its continued excellence in delivering unparalleled value to over 13 million members worldwide.
The Best Customer Service award underscores LifeMiles’ leadership in the loyalty industry and its commitment to enhancing the travel experience for its members. Over the past decade, LifeMiles has inspired more than 13 million members globally, offering them the opportunity to fly more and better through its flexible and accessible loyalty program.
«It is an honor to receive this award on behalf of Avianca and LifeMiles at the Frequent Traveler Awards, which consolidates our regional position as the most awarded loyalty program in Latin America, with 21 different international recognitions in the last 13 years” said Valeria Yglesias, chief commercial officer of Avianca LifeMiles.
LifeMiles has inspired over 13 million members worldwide to embrace a winning lifestyle, where every purchase and trip earns valuable miles redeemable for more trips and rewards. In the past six months, the program has launched co-branded credit cards with three new financial partners, surpassing the 800,000 active credit cards mark. LifeMiles now has a presence in 11 countries, partnering with over 27 banks.
As Latin America’s most recognized and awarded loyalty rogram, LifeMiles allows members to maximize their travel experience by earning valuable miles through daily purchases, travelling with Avianca and the 25 member airlines of Star Alliance partners, and more. The program offers elite members a host of benefits, such as priority boarding, additional baggage allowances, and access to exclusive promotions.
“This award reflects the effort and dedication of our teams in providing top-tier services to our members. We are deeply grateful for their loyalty and continuous support. We remain committed to offering the best benefits in the industry, enabling every LifeMiles member to travel more and travel better,” affirmed Yglesias.
LifeMiles has become the most recognized and awarded travel loyalty program in Latin America. On September 12, it was recognized as the best loyalty program in Latin America according to the point.me ranking, which evaluates all loyalty programs based on criteria such as mile redemption value, ease of earning and redeeming miles, among other key criteria.
