Bogotá-based Avianca has joined Skyscanner’s Direct Booking platform, enabling the Colombian airline to showcase its brand and upsell products to increase ancillary sales and mobile conversion.
The integration, powered by Amadeus Altéa NDC, makes Colombia’s flag carrier one of the first airlines in North or South America to sell directly within the Skyscanner marketplace using IATA’s New Distribution Capability (NDC).
In a statement, Skyscanner says with this solution Avianca is able to provide a single source of offers for travellers whether direct, via Skyscanner direct booking or from more traditional referral models.
The platform also gives the airline the opportunity to showcase its brand and upsell products to increase ancillary sales and mobile conversion.
“In addition, all these benefits come with a fully branded Avianca Airlines flow and checkout within the Skyscanner marketplace,” said Jhon Ruiz, Skyscanner’s senior commercial manager, Latin America.
