Between April and June this year, PROMPERÚ and LATAM Airlines will launch a joint campaign to promote tourism to Arequipa, Cusco, and Lima, targeting visitors from seven strategic markets: Brazil, Chile, Colombia, Ecuador, Spain, the United States, and Mexico.
The campaign will feature extensive digital outreach across platforms like Google, Meta, YouTube, TikTok, and DV360, as well as mass email marketing. In the U.S., an innovative advertising activation will include a digital screen mounted on a boat sailing through Miami Bay.
According to PROMPERÚ, the campaign aims to generate more than 796 million advertising impressions, contributing to Peru’s repositioning as a top travel destination in these key markets. The initiative is aligned with the agency’s current institutional strategy.
Air connectivity plays a central role in the plan. LATAM Airlines currently operates 20 direct routes and 240 weekly flights to Peru from the countries featured in the campaign. The airline emphasized that this network will support increased tourist arrivals to the promoted destinations…
