New report shows economic growth for airports due to sports and music tourism
Sports and music tourism has seen huge growth with high projections for the future, with sports fans spending the most on travel, according to latest report by Collinson International that benefit the airport economy.
Sports and Music Tourism
Sports and music tourism has seen huge growth, with sports tourism being valued at $564.7b in 2023, with the value projected to double by 2032 to $1.33t. Music tourism is also on an upward trend with forecasts of $13.8b by 2032.
Sports fans compared to music fans, however, are clearly the biggest spenders globally when it comes to travel, according to the latest research from Collinson International, who are the owners and operator of Priority Pass and LoungeKey. In its report ‘The Value of Sports and Music Tourism’, 57% of Asia Pacific’s (APAC) sports travellers are spending more than $500 per trips, per person.
“Fans are by definition synonymous with loyalty. This new research shows the high value they place on travel benefits. Great news for the travel industry and for those businesses targeting frequent travellers providing the opportunity to capitalise on the rise of event tourism by offering the travel benefits fans crave. In return, they will see the advantage of being top-of-mind and wallet with these frequent travellers, boosting engagement, building loyalty, and driving additional cross-border spend,” says Christopher Evans, CEO of Collinson International, owner and operator of Priority Pass…
