Sabre Corporation (NASDAQ: SABR), a leading software and technology provider powering the global travel industry, and Hawaiian Airlines, Hawaii’s largest and longest-serving carrier, today announced the availability of Hawaiian’s NDC content in the Sabre travel marketplace, making Sabre the first GDS to offer the carrier’s NDC content.
Hawaiian’s HA Connect™ NDC content in the Sabre GDS enables hundreds of thousands of Sabre-connected agencies and travel buyers to have even richer access to the carrier’s broad range of products and offers. Sabre-connected agencies can now access Hawaiian’s HA Connect™ and traditional ATPCO/EDIFACT content in 32 markets through the Sabre travel marketplace. Travel agents are able to shop, book, and manage Hawaiian Airlines’ NDC offers through Sabre’s Offer and Order APIs, agency point-of-sale solution, Sabre Red 360, and corporate booking tool, GetThere. The airline plans to activate additional markets over time.
«We are pleased to have Sabre and its partners distribute our HA Connect™ content, which broadens access to our unique offers and products and will greatly enhance the booking experience for travelers,» said Brent Overbeek, Executive Vice President and Chief Revenue Officer, Hawaiian Airlines.
Sabre powers a constantly expanding marketplace of travel content. Through its network of agencies and corporations worldwide, Sabre enables airlines to market fares and offers in a highly efficient way. Sabre’s marketplace includes travel content from more than 400 airlines, 2M+ lodging options, and hundreds of tour operators, rail, car rental, and cruise providers.
«By activating NDC through Sabre, travel sellers help maintain their competitive edge by maximizing access to Hawaiian Airlines’ content. We are proud to partner with an airline, like Hawaiian, that is committed to advancing travel retailing with more memorable experiences for travelers,» said Kathy Morgan, Vice President of Product Management, Distribution Experience, Sabre Travel Solutions.
Hawaiian will leverage NDC to enhance the passenger travel experience across its indirect channels. The airline will expand these new functionalities not only through its direct-connect channels, but with partners, like Sabre. Thousands of Sabre-connected agencies are already using NDC in more than 150 countries around the world.
