Southwest Airlines maintained its leadership position and saw a sizable increase in its online and offline influence score, according to a report.
To help airline marketers better understand which brands consumers are talking about with family, friends and peers, both offline and online, Engagement Labs released its latest TotalSocial rankings on the top-performing airlines in the U.S.
The report looks at how each airline performed in social conversations over the past six months, compared to a previous ranking of the top airlines in September 2017. The analysis, which is unique in that it combines offline and online consumer conversations, is based on Engagement Lab"™ proprietary TotalSocial data and analytics continuously measures the most important drivers of brand performance in both face-to-face and social media conversations…
