AVIATION INDUSTRY

Virgin Atlantic and Scandinavian Airlines announce codeshare partnership

Virgin Atlantic and SAS Scandinavian Airlines are delighted to announce a new codeshare agreement, strengthening vital business and leisure connections to and from key Scandinavian hubs.

The codeshare partnership, which launches next week, means Virgin Atlantic customers travelling on flights from the US and Canada can purchase seamless onward connections through London Heathrow and Manchester, onto SAS’s services to Stockholm, Oslo, Copenhagen, Stavanger and Bergen. SAS customers will also have the opportunity to connect via Heathrow onto Virgin Atlantic’s Caribbean, African, Middle East and South Asian destinations, including Barbados, Jamaica, the Maldives, Cape Town and Johannesburg, subject to government approval

Following SAS’ formal enrolment into SkyTeam on 1 September, of which Virgin Atlantic is the only UK airline, Flying Club members will receive instant earning and redeeming opportunities when travelling on the Scandinavian carrier. Additionally, SAS EuroBonus members will be able to earn and redeem their points across Virgin Atlantic services.

Virgin Atlantic’s Gold and Silver Flying Club members, alongside SAS EuroBonus members, can take advantage of SkyPriority services at London Heathrow and alongside airports in key Scandinavian gateways, with benefits including priority check in, baggage handling and boarding.

Juha Jarvinen, Chief Commercial Officer at Virgin Atlantic, commented,

“We’re delighted to launch a codeshare with our SkyTeam partners at SAS, enhancing our connectivity and offering greater customer benefits to our frequent flyers, who will be able to achieve rewards faster. As a fellow APEX five-star airline, we look forward to strengthening our partnership with SAS as we continue to broaden our global network.”

Paul Verhagen, Chief Commercial Officer at SAS, commented,

«We are very pleased to launch this new codeshare partnership with Virgin Atlantic, expanding SAS’s global reach and offering our customers even more travel options to new and exciting destinations such as Barbados, Jamaica, and Antigua, with additional destinations to be introduced later. This collaboration provides EuroBonus members with expanded opportunities to earn and redeem points across Virgin Atlantic’s extensive network, strengthening the value of our loyalty program. We look forward to building a long-lasting and successful partnership with our SkyTeam partner, benefitting travellers on both sides.”

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