Hawaiian Airlines announced it is promoting breast cancer awareness and raise funds for education and research through a new «Time is Precious» partnership with watchmaker Fossil to support "™Imi Hale, the Native Hawaiian Cancer Network.
In observance of Breast Cancer Awareness Month, co-branded Hawaiian Airlines/Fossil watches featuring a pink ribbon design will be available for purchase from October 15 to October 31 aboard Hawaiian flights between Hawaii and North America, Australia and New Zealand. The limited-edition watches may also be purchased through the Hawaiian Airlines online logo store.
Sales proceeds will be donated to "™Imi Hale Native Hawaiian Cancer Network, a community-based health network dedicated to cancer prevention and healthcare access among native Hawaiians and Pacific Islanders.
"We are extremely proud to help raise awareness of a life-threatening disease that touches the lives of so many people in our community," said Debbie Nakanelua-Richards, director of community relations at Hawaiian Airlines, in a written release. "In doing so, we couldn"™t think of better partners than Fossil, a champion of cancer awareness nationally, and "™Imi Hale, which has worked tirelessly to help our "˜ohana, the larger family of our island home."
The idea for the partnership originated from Hawaiian Airlines employees, some of whom have been personally affected by breast cancer, as a way to raise awareness about the disease and support research. The watches, offered in pink or gray for $95, are housed in a custom tin case adorned with an airplane graphic, along with the word Hihahiwa (precious) "“ a reminder of the beauty of time and that every moment should be treasured…
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