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What do Argentines think about the low cost airlines?
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What do Argentines think about the low cost airlines?

In July 2020 Flybondi, together with CIO Investigation, conducted a public opinion poll throughout the Argentine territory. The objective of this study was to know and understand the relationship between society and the low-cost airlines sector, the level of approval of the activity, and assess the positive impact generated by it in Argentina.

#ArgentinaSays

The survey yielded interesting data about the Argentine society’s relationship with low-cost airlines:

  • 93% of them believe that it is important to develop a network of low-cost flights in Argentina (amongst them, the 72% consider it very important).

  • 80% of them think that having low-cost flights would benefit the city where they live. Asked about the aspects in which cities benefit from by having low-cost flights, the top three responses were: because it promotes touristic activity, because it allows more people to fly and  because it contributes to job creation.

The study also sought to weigh what are the different positive axes that public opinion considers that low-cost airlines contribute to society. They are:

  • Connectivity: 92% think it allows the provinces to be more connected.

  • Inclusion: 9 out of 10 people believe that low-cost airlines give the ability to fly to people who previously could not travel by plane.

  • Tourism: 87% believe that it helps to develop tourism in the provinces.

  • Economic development: 84% consider that it improves the economic activity of cities, and 86% that allow people who already traveled by plane, do more regularly.

#ElPalomarSays

El Palomar International Airport is Flybondi‘s main hub, and this is why the residents of the Morón, Hurlingham and Tres de Febrero areas were also surveyed. The data show that:

  • 82% of the residents consider that it is beneficial to have an active airport in the area where they live, while only 15% consider that it is harmful for the area, and 3% do not know it.

  • Faced with the possibility of the airport being closed, 77% think that this harms them; 13% consider that this benefits them, while 10% answered that they did not know the intention to close the airport or that they could not comment.

  • In addition, 76% of residents consider that closing the El Palomar International Airport and transferring the low-cost airlines’ operation to Ezeiza will harm passengers.

Asked about the positive impact generated in the area by having the activity of low-cost flights at El Palomar Airport, the surveyed neighbors mostly weighted the following:

  • Employment: 86% believe that having low-cost flights contributes “a lot” to generate work.

  • Development: 77% believe that it benefits “a lot” to the city where they live, and 48% believe that it helps to modernize the city.

  • Inclusion: 68% think that having low-cost flights to their cities allows more people to fly.

  • Boosting regional economies: the 53% considers that having low-cost flights contributes to the local consumption activation.

Flybondi started its operation in Argentina in January 2018. More than 2.8 million passengers chose it to fly, and of them 20% did so for the first time in their lives.

The low cost began to unite cities that for more than 18 years had not had a new area offer. This, added to its affordable rates, led to the democratization of the plane as a means of transport.

Survey methodology

  • Bases: 1,100 cases segmented by area of residence, sex and age.

  • Universe: Men and women, over 17 years old. Residents in 23 urban agglomerates belonging to the 6 geographical regions of the country: Northwest; Northeast; Center; Buenos Aires; Whose; Patagonia, with over quota in the El Palomar Airport area.

  • 95% confidence level

  • Survey Technique: I-CAWI

  • Instrument: semi-structured questionnaire made up of closed and open questions.

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Fuente: Flybondi
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