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LATAM becomes the first airline group in the Americas to offer augmented reality tool
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LATAM becomes the first airline group in the Americas to offer augmented reality tool

LATAM Airlines Group today launched an augmented reality tool as part of the LATAM mobile application, which enables passengers to check in advance if their hand luggage meets the dimensions of the cabin allowance.

LATAM is the first airline group in the Americas to implement this digital tool and is the only airline group to offer it on both Android and IOS devices – maximizing access to the new service. It should be noted that the tool is a reference and passengers’ hand luggage is still subject to revision during the boarding process.

“Passengers are at the heart of our business and we are constantly seeking ways to improve their travel experience with state-of-the-art technological and personalized solutions across our digital channels,” said Dirk John, Vice President Digital, LATAM Airlines Group. “This new feature is part of our commitment to offer more experiential options, which give passengers more control of their journey. The augmented reality tool provides will provide our passengers with a useful guide to check in advance whether their hand luggage meets onboard requirements.”

The new tool is available as part of the LATAM application, which has more than 3 million users worldwide and has seen the number of subscribers grow by 10% on average each month since the first quarter of 2018.

The service is just one example of how LATAM is seeking to consolidate its position as an innovative company at the cutting edge of digital developments. Recent initiatives include the introduction of self-service kiosks in LATAM’s principal airports and the foundation of a digital laboratory to innovate and develop new solutions for passengers.

How does the tool work?
The tool can be accessed via the ‘more’ menu of the LATAM mobile application, where users can select the option ‘augmented reality’. Instructions are then provided to measure hand luggage using the virtual box.

What device is needed to access the tool?
The tool is available for mobile devices (cellphones and tablets) with Android (7.0 or higher) and IOS (11.0 or higher) operating systems. The latest version of the LATAM mobile app must be installed.

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