Star Alliance launches 20th anniversary mileage competition

To celebrate 20 years of connecting people and cultures, Star Alliance and its 28 member carriers today announced the launch of a worldwide competition whereby customers can share their favourite cultural experiences with other travellers for a chance to win a million frequent flyer miles* from their selected Star Alliance Frequent Flyer Programme (FFP). All 21 Star Alliance FFPs are participating in the competition, which starts on May 14th and ends on July 31st, 2017.

"Each year, for 20 years, tens of millions of individuals have been brought together by international travel "“ made possible through the breadth of our

Star Alliance network. This has benefited not only the travellers "“ but also the people they have met along the way," said Jeffrey Goh, CEO, Star Alliance. "As part of our 20th Anniversary, we are celebrating the strength of human and cultural connections. In order to continue building these, together with our member airlines, we are offering travellers a truly unique prize," Goh added.

The online competition can be entered in four easy steps at First, select the Star Alliance FFP in which you wish to win the million miles and enter your FFP number. Participants who are not already members of a Star Alliance FFP can sign-up and receive a membership number online in order to participate. Next, upload a profile picture, or selfie, together with your favourite cultural experience. A built-in photo app will merge the two pictures and provide you with a choice of two unique silhouettes, one of which is used to enter the competition. In a third step, briefly describe your cultural experience, detailing what made it so special and how it relates to the broader Star Alliance anniversary campaign theme of connecting people and cultures. Lastly, provide your contact information in case your entry is selected as a winner.

The competition is available in all nine Star Alliance"™s digital platform languages: Chinese (Simplified), Chinese (Traditional), English, French, German, Korean, Japanese, Portuguese and Spanish. Judging will be carried out independently, by among others, Star Alliance"™s 20th Anniversary partner, National Geographic, and winners will be announced on September 28th, 2017…

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