Air New Zealand has become the first airline in the world to serve passengers the Impossible Burger, a plant-based product that mimics beef that took the US by storm when it launched two years ago.
The faux-burger, so realistic it even appears to “bleed”, is a far cry from your run-of-the-mill veggie burger and has fast been making its way into restaurants around America – nearly 2,500 of them thus far.
Air New Zealand will be serving it to business class passengers only, on flights from Los Angeles to Auckland until late October, after which it will be reviewing the burger’s popularity.
The Impossible Burger was seven years in the making, led by Stanford biochemistry professor Patrick O. Brown and backed by a number of major investors, Bill Gates being one.
Brown’s goal was to produce a burger that would appeal to vegetarians who had given up meat on moral grounds but still yearned for the real thing.
The secret, he discovered, was creating “plant blood” from an iron-rich molecule known as heme, which is found in both animals and plants…