At GRU Airport, 78% of passengers say they would definitely use their mobile for boarding passes but globally only 43% would do so.
A global survey has shown that the passengers at GRU Airport in Sao Paulo have a strong desire to use their mobile phone for check-in, boarding and throughout their journey. The survey by air transport IT provider SITA indicates that as smartphone penetration increases passengers will expect these services from airlines and airports.
Currently, fewer passengers at the Brazilian airport carry smartphones than those at other airports in the global survey. Only 53% of those surveyed at GRU have smartphones and though this has jumped from 26% in 2011, it is in contrast to the global average of 76%. But passengers here really want to use their mobile phones. At GRU Airport, 78% of passengers say they would definitely use their mobile for boarding passes but globally only 43% would do so. The overwhelming majority, 81%, would also use their mobiles for flight searches. Again this is above the global average of 63% and demonstrates the expectation passengers have as they adopt smartphones.
Despite the great interest in mobile in travel, mobile services are still catching up with other self-service options. SITA"™s survey reported that 20% of passengers used a kiosk to check in on the day of the survey but overall 91% are interested and 63% would definitely use them…