JetBlue Airway"™ frequent-flier program is the tops when it comes to customer satisfaction.
That"™s according to J.D. Power, which rolled out its 2017 Airline Loyalty Program Satisfaction Study on Wednesday. While J.D. Power has rated airline customer satisfaction for years, the latest study is the group"™s first to look specifically at airline loyalty programs.
"As loyalty programs have exploded in popularity over the past several years, airline loyalty program managers understand the critical role that ancillary benefits that fall outside the airline industry can play and they devote careful attention to partners included in their programs," Michael Taylor, Travel Practice Lead at J.D. Power, said in a statement.
The 2017 study of loyalty programs found that overall customer satisfaction with a program increased significantly when customers could earn or redeem miles and points not only on flights, but also for tertiary items like restaurant meals out or renting cars…