AEROLÍNEAS

Viva prepares for new Latin American airline launch

Latin American airline holding company Grupo Viva is to formally launch its first Viva Airlines business next month, its Chief Executive Officer Joe Mohan revealed to Routesonline at this year"™s Routes Americas forum in San Juan, Puerto Rico ahead of his keynote address to delegates. The start-up will commence operations in the third quarter of 2016 using leased Airbus A320 equipment, but will not be domiciled in Costa Rica as had been previously suggested.

Latin American airline holding company Grupo Viva is to formally launch its first Viva Airlines business next month, its Chief Executive Officer Joe Mohan revealed to Routesonline at this year"™s Routes Americas forum in San Juan, Puerto Rico ahead of his keynote address to delegates. The start-up will commence operations in the third quarter of 2016 using leased Airbus A320 equipment, but will not be domiciled in Costa Rica as had been previously suggested.

The launch is the first of three new international airline operations that will be introduced across Latin America by Grupo Viva as part of a five year development plan. The business is backed by Irelandia Aviation, regarded as the world"™s premier low-cost carrier (LCC) developer and who has developed five successful operations across the world – Ryanair in Europe, Tiger Airways in Asia, Allegiant Air in the USA and the existing Viva brands of VivaAerobus in Mexico and VivaColombia in Colombia.

"We are currently exploring opportunities across the region but have agreed on our initial launch market and will make an announcement in the country probably by the middle of March," said Mohan. "There are a number of variables in our decision making framework that need to be fulfilled and that has lead us to switch our plans a little."

The plan was to establish Viva CAM, a Costa Rica-based business, but market conditions and further analysis has diluted its interest. "I still think we will see this come to fruition. We are still excited by the Central American market, but not right now," explained Mohan…

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