ATPCO announced that Aeromexico has deployed its Routehappy merchandising solution. Following an agreement signed last month, ATPCO is now creating and distributing all content types— UPAs (Universal Product Attributes), Amenities, and UTAs (Universal Ticket Attributes)—for the carrier to all third-party distribution channels that subscribe to Routehappy, enabling Aeromexico to visually represent its products and offers using targeted content. The deal will also enable Aeromexico to integrate the content on its own direct channel.
After several weeks of researching merchandising solutions, Aeromexico selected ATPCO because of the quality of its content and the broad reach of its distribution to channels selling the carrier’s flights. More than 50 sales channels and industry partners such as Kayak, Sabre, and Amadeus use the ATPCO retailing API to consume the content with the API receiving more than 32 million calls a day. By leveraging the reach of the Routehappy merchandising solution, Aeromexico can create and publish ancillary content like UPAs once and distribute it everywhere the content is displayed.
Now that the Aeromexico merchandising content has been deployed and is live, the carrier can showcase the investments they have made in products, services, and travel experiences, such as free messaging and free beverages on all flights and cabins, regardless of the channel consumers are shopping on. Consumers no longer want to view commoditized displays, and when sales channels only show price and schedule, Aeromexico cannot present the full value proposition of its branded fare products.
“We were looking for the best-in-class merchandising solution that would provide our customers with a modern shopping experience that could effectively influence purchasing decisions,” said Rasti Martos, SVP of Revenue Management and Distribution at Aeromexico. “We know that shoppers want to see targeted visuals and attributes in flight shopping, and that this content really moves the needle in terms of conversions and upsells, putting our trust in ATPCO was the best decision for Aeromexico and we are looking forward to seeing the success of the content with passengers.”
“Another airline is joining the ranks of world-class merchandisers,” added Chris Phillips, Vice President of Global Sales at ATPCO. “More and more airlines are realizing ‘it’s all about the display’ when it comes to flight shopping. By providing a superior user experience for their customers, regardless of the channel, Aeromexico can realize untapped revenue opportunities while consumers can choose the experience that best fits their needs.”